The Phoenix Suns - FTW!

Someone at the NBA’s Phoenix Suns deserves a bonus. A big bonus. In a world where brands are searching for the perfect social media strategy, it seems that the Suns have hit the proverbial jackpot. Their formula is pretty simple - multiple Twitter accounts, a Social Network dedicated solely to the team, plus Facebook and MySpace pages. Groundbreaking formula no, but the magic is in the execution.